Email marketing is the process of targeting audiences and customers via email. It helps you increase conversions and revenue by providing customers with valuable information to achieve their goals.
Now let's look at when you should use email marketing and some of the benefits and statistics that support why this channel is so valuable.
When to use email marketing
There are many ways to use this channel, some of the most common including using the tactic to:
- Build relationships: With email marketing, you can create connections through personalized engagement.
- Increase brand awareness: Keep your company and services top of mind for when your prospects are ready to engage.
- Promote your content: Use email to share content such as coupons, events, and discounts with your customers.
- Convert leads: Encourage them to provide their personal information in exchange for something they would find valuable, such as signing up for a loyalty program.
- Market your products: Promote your products and services.
- Nurture relationships: Delight your customers with content that can help them achieve their goals.
5 Benefits of Email Marketing
- There are over 4 billion email users worldwide, so if you're looking for a way to reach your customers, email is the perfect place to find them.
- According to 2020 data, email marketing generates up to €36 for every euro spent.
- 79% of marketers list it in their top 3 most effective marketing channels.
- Email visitors are more likely to convert on forms.
- Perhaps the best reason to use email marketing is that you own the channel. Outside of regulations and compliance, there's no external entity that can influence how, when, or why you contact your customers.
Want to learn how to best utilize this channel in your business strategy? Click here to schedule a video call with one of our experts, who will be happy to listen to your needs and help you adopt the best strategy to grow your business and brand.
