Rimini Wellness 2022 - SportPass project

Blog Akuerò Loyalty Marketing

Akuerò was present at Rimini Wellness 2022, the international fair dedicated to fitness, wellness, business, sport and healthy nutrition, which had Moving FoRWard as its lifemotive.

On 2 June Dr. Roberto Giusti, co-founder of Akuerò and head of Akuerò Club and the SportPass project , opened the #ANIFTalks together with Mattia Russo, manager of Decathlon, with the talk "How to attract new customers with programs for major brands . The SportPass-Decathlon case ”.

Giusti and Russo presented the Decathlon Sports Experience , a program created and managed by Akuerò with PORTPASS by AKUERÓ CLUB, for the leading brand in the sports sector in Europe.

With the Akuerò program, called Sport Experience, from 2017 to today we have involved millions of end consumers and thousands of sports centers.

To date it has had an extraordinary success, so much so that in 2022 it has been further renovated and expanded with further opportunities for sportsmen and operators.

During Rimini Wellness we met institutions, operators and companies at the Anif-Eurowellness stand .

This has allowed us to create and strengthen opportunities for networking and development of our presence in the sector.

Akuerò with the SportPass brand, has been an official partner of Anif Eurowellness since 2021.

This important trade association chaired by Giampaolo Duregon protects the interests of managers and owners of Italian fitness-sports centers.

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