Akuerò was present at Rimini Wellness 2022, the international fair dedicated to fitness, wellness, business, sport and healthy eating, which had Moving ForRWard as its lifemotive.
On June 2nd, Dr. Roberto Giusti, co-founder of Akuerò and head of Akuerò Club and the SportPass project, opened the #ANIFTalks together with Mattia Russo, manager of Decathlon, with the talk "How to attract new customers with programs for large brands. The SportPass-Decathlon case."
Giusti and Russo presented theDecathlon Sports Experience, a program created and managed by Akuerò with PORTPASS by AKUERÓ CLUB, for the leading brand in the sports sector in Europe.
With the Akuerò program, called Sporting Experience, we have involved millions of end consumers and thousands of sports centers since 2017.
To date, it has been so extraordinarily successful that in 2022 it was further renovated and expanded with additional opportunities for athletes and operators.
During Rimini Wellness we met institutions, operators and companies at the Anif-Eurowellness.
This has allowed us to create and strengthen networking opportunities and develop our presence in the sector.
Akuerò, with the SportPass brand, has been an official partner of Anif Eurowellness since 2021.
This important trade association, chaired by Giampaolo Duregon, represents the interests of managers and owners of Italian fitness and sports centers.
