Akuerò was present at Rimini Wellness 2022, the international fair dedicated to fitness, wellness, business, sport and healthy eating, which had Moving ForWard as its lifemotive.
On June 2, Dr. Roberto Giusti, co-founder of Akuerò and manager of Akuerò Club and the SportPass project , together with Mattia Russo, manager of Decathlon, opened the #ANIFTalks with the talk "How to attract new customers with programs for big brands . The SportPass-Decathlon case”.
Giusti and Russo presented the Decathlon Sports Experience , a program created and managed by Akuerò with PORTPASS by AKUERÓ CLUB, for the leading brand in the sports sector in Europe.
With the Akuerò program, called Sport Experience, from 2017 to today we have involved millions of final consumers and thousands of sports centres.
To date it has had such an extraordinary success that in 2022 it was further renovated and expanded with further opportunities for sportsmen and operators.
During Rimini Wellness we met institutions, operators and companies at the Anif-Eurowellness stand .
This has allowed us to create and strengthen networking opportunities and develop our presence in the sector.
Akuerò with the SportPass brand, has been the official partner of Anif Eurowellness since 2021.
This important trade association chaired by Giampaolo Duregon protects the interests of managers and owners of Italian fitness-sports centres.
