Akuerò contributes to the result of the "Shop & Shock" project as a company appointed by Eurocommercial Properties and by Savills for the collection of weekly offers.
Shop & Shock was the first and only initiative that combined Flash Deals , Couponing , eCommerce and Click & Collect : every week, the customer finds on the Shop & Shock website a timed offer in limited quantities offered by a mall retailer. You can buy the product online and pick it up in the shop or at the information point.
Shop & Shock's goal is to become a point of reference for the customer in the search not only for products in promotion, but also for the services of the Center which can be purchased directly online. 4,000,000 were obtained digitally with 26,000 interactions thanks to organic and sponsored content, and on the Centre's website, which guaranteed 373,000 accesses to the platform. 7 live shopping sessions were organized with as many Tuscan influencers, who recounted their experience first on Shop & Shock and then in the points of sale.
Mauro Gori – Akuerò sales manager – “It was a team effort, our job was to feed the platform with selected offers on a weekly basis. In my opinion, the team has done an excellent job of linking the indications coming from the I GIGLI Management and the availability of the tenants. The award makes us proud because it rewards all the effort made every day to direct the interest of operators towards this new touch point.
Akuerò thanks the strategic ideation of Stefano De Robertis, the Management of I Gigli and the Sowhat Factory agency for their collaboration and tenacity in pursuing the result together.
