After the national recognition at the Cncc Marketing Awards 2022 in the Emerging Technology category, Gigli Shop & Shock is trying to conquer Europe too!
The project to which Akuerò contributes as a company appointed by Eurocommercial Properties and Savills for the collection of weekly offers is in the final at the SOLAL Awards , a prestigious European recognition!
Gigli Shop & Shock was the first and only initiative that combined Flash Deals, Couponing, eCommerce and Click & Collect in an online environment: every week, the customer finds on the Gigli Shop & Shock website one or more timed and quantity offers limited offer from a mall retailer. You can buy the product online and pick it up in the shop or at the information point.
The aim is to become a point of reference for the customer in the search not only for promotional products, but also for the services of the Center which can be purchased directly online.
In 2021, over 4,000,000 product views were obtained digitally with 26,000 interactions thanks to organic and sponsored content, and on the Centre's website, which guaranteed 373,000 accesses to the platform. 7 live shopping sessions were organized with as many Tuscan influencers, who recounted their experience first on Gigli Shop & Shock and then in the points of sale.
