Akuerò contributes to the “Shop & Shock” project as the company appointed by Eurocommercial Properties and Savills to collect weekly offers.
Shop & Shock was the first and only initiative to combine Flash Deals, Couponing, eCommerce , and Click & Collect: every week, customers find a limited-time, limited-quantity offer from a retailer in the shopping center on the Shop & Shock website. They can purchase the product online and pick it up in-store or at the information point.
Shop & Shock's goal is to become a point of reference for customers not only in their search for discounted products, but also for the Center's services, which can be purchased directly online. In 2021, over 4,000,000 product views were achieved digitally, with 26,000 interactions thanks to organic and sponsored content, and on the Center's website, which generated 373,000 visits to the platform. Seven live shopping sessions were organized with seven Tuscan influencers, who shared their experiences first on Shop & Shock and then in the stores.
Mauro Gori – Akuerò Sales Manager – “It was a team effort; our job was to feed the platform with selected offers on a weekly basis. The team, in my opinion, did an excellent job of coordinating the recommendations from I GIGLI management with tenant availability. This award makes us proud because it recognizes all the hard work we put in daily to drive operators' interest towards this new touchpoint.
Akuerò thanks Stefano De Robertis for his strategic planning, the management of I Gigli, and the Sowhat Factory agency for their collaboration and tenacity in pursuing this result together.
