After the national recognition at the CNCC Marketing Awards 2022 in the Emerging Technology category, Gigli Shop & Shock is trying to conquer Europe too!
The project to which Akuerò is contributing as the company appointed by Eurocommercial Properties and Savills for the collection of weekly offers is a finalist at the SOLAL Awards, a prestigious European recognition!
Gigli Shop & Shock was the first and only initiative to combine Flash Deals, Couponing, eCommerce, and Click & Collect in one online environment: every week, customers find one or more limited-quantity, time-limited offers offered by a retailer in the shopping center on the Gigli Shop & Shock website. They can purchase the product online and pick it up in-store or at the information point.
The goal is to become a point of reference for customers not only in their search for products on sale, but also for the Center's services, which can be purchased directly online.
In 2021, over 4,000,000 product views were achieved digitally with 26,000 interactions thanks to organic and sponsored content, and on the Center's website, which generated 373,000 visits to the platform. Seven live shopping sessions were organized with seven Tuscan influencers, who shared their experiences first on Gigli Shop & Shock and then in stores.
