Shop & Shock - the Lilies of Florence

Blog Akuerò Loyalty Marketing

Akuerò contributes to the result of the “Shop & Shock” project as a company commissioned by Eurocommercial Properties and Savills to collect weekly offers.

Shop & Shock was the first and only initiative that combined Flash Deals , Couponing , eCommerce and Click & Collect : every week, the customer finds on the Shop & Shock website a limited-time offer offered by a mall retailer. You can purchase the product online and collect it in the store or at the information point.

The goal of Shop & Shock is to become a reference point for the customer in the search not only for products in promotion, but also for the services of the Center that can be purchased directly online. 4,000,000 were obtained digitally with 26,000 interactions thanks to organic and sponsored content, and on the Centre's website, which guaranteed 373,000 accesses to the platform. 7 live shopping sessions were organized with as many Tuscan influencers, who told their experience first on Shop & Shock and then in the Stores.

Mauro Gori - Akuerò sales manager - “It was a team effort, our task was to feed the platform with selected offers on a weekly basis. In my opinion, the team has carried out an excellent job of connecting the indications coming from the I GIGLI management and the availability of the tenants. The award makes us proud because it gratifies all the efforts made every day to direct the interest of the operators towards this new touch point.

Akuerò thanks Stefano De Robertis' strategic ideation, I Gigli management and the Sowhat Factory agency for their collaboration and tenacity in pursuing the result together.

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